Long-Form Article
The Future of Authentic Brand Storytelling
A 2,500-word editorial exploring how brands can build trust in a skeptical content landscape.
Content Marketer & Brand Strategist
I craft content strategies that cut through the noise, build loyal audiences, and drive measurable results for ambitious brands.
Selected Works
A curated selection of campaigns, articles, and strategies that moved audiences and delivered results.
Long-Form Article
A 2,500-word editorial exploring how brands can build trust in a skeptical content landscape.
Social Campaign
Full creative direction and copy for a multi-platform product drop spanning 6 weeks.
Email Marketing
A nurture sequence built for a wellness brand that doubled their trial-to-paid conversion rate.
Brand Strategy
Complete brand voice architecture for a fintech startup entering a crowded market.
Content Strategy
A strategic content calendar with pillar pages, distribution plan, and performance KPIs.
Social Campaign
Ghost-writing and strategy for a C-suite executive’s LinkedIn presence over 12 months.
“Content isn’t king— the right content is.”
— Malika’s Philosophy
About Me
I don’t just write. I build ecosystems where every word earns its place.
With over 7 years of experience in content marketing, I’ve worked with startups, established brands, and everything in between — crafting content that attracts, nurtures, and converts. My approach blends data-driven strategy with genuine storytelling that resonates on a human level.
I’m particularly skilled at translating complex brand ideas into clear, compelling narratives — whether that’s a 3,000-word SEO pillar page or a six-word subject line that gets opened.
What I Bring
Writing Samples
Three published articles showing range across instructional, B2B thought leadership, and how-to formats.
Instructional Guide · Backbar Academy
A comprehensive guide that transforms a dreaded monthly task into a profit-driving discipline — covering perpetual vs. physical inventory, pour cost formulas, par level strategy, and variance analysis for bar and restaurant operators.
Read ArticleB2B Thought Leadership · VIP Blog
A strategic guide for beverage distributors on building data-driven demand plans — covering ABC analysis, the true cost of out-of-stocks, safety stock formulas, and moving from reactive ordering to proactive supply chain management.
Read ArticleStep-by-Step How-To · VIP Blog
A practical guide showing beverage distributors how to eliminate manual data entry, transition to dynamic routing, and streamline driver reconciliation — turning legacy processes into a scalable, mobile-first delivery operation.
Read ArticleEmail Samples
Two original mock campaigns showing B2C brand voice and B2B demand gen writing — click to read the full email.
Retention Email · Sip Ritual (Mock)
A re-engagement email for a canned adaptogen brand — written to feel like a text from a friend, not a marketing blast.
View EmailNurture Email · Fieldline (Mock)
A B2B nurture email for a sales intelligence platform — data-led, concise, and built around three insight-driven points.
View EmailDemand Generation
Two funnel-stage assets for Fieldline, a fictional B2B sales intelligence brand — a gated guide to generate leads, and a customer story to close them.
White Paper · Fieldline (Mock)
A gated benchmark guide built to generate MQLs — data-led narrative, five-chapter structure, and conversion-focused gate copy with friction-reducing microcopy.
View AssetCase Study · Fieldline (Mock)
A bottom-funnel customer story built to arm sales conversations — challenge, rollout, and quotable results structured the way reps actually use them in deals.
View AssetThought Leadership
A ghostwritten executive byline — opinionated, structured, and built around one repeatable idea that travels beyond the article.
Ghostwritten POV · Fieldline (Mock)
“Every quarter, around week ten, the same ritual plays out in revenue organizations everywhere. The forecast says one number. The quarter delivers another. And in the post-mortem, the blame lands on the forecast model… After fifteen years leading revenue teams, I’ve arrived at an uncomfortable conclusion: the forecast is almost never the problem.”
Read the Full BylineShort-Form Copy
Social and landing page copy from the same campaigns — showing how one message flexes across brand voice, exec voice, and conversion copy.
LinkedIn · Brand Voice (Mock)
Voice note: mirrors the guide’s key stats to earn the click, and pushes the link to the comments to work with LinkedIn’s reach mechanics.
LinkedIn · Executive Voice (Mock)
Voice note: written in the exec’s voice, not the brand’s — short lines, first-person conviction, and a repeatable idea that travels beyond the post.
Landing Page Hero · B2C (Mock)
Voice note: leans into the brand’s wry, self-aware tone while the CTA and bullets stay ruthlessly clear — playful voice, zero ambiguity about the offer.